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AD PICKS OF THE MONTH
diskurso art magazine's
December 2020 Print, Ambient and Digital Media Ads of the Month
Published December 31, 2020
>1
United Way Halifax's 107-foot long banner installation (photos below) for its One Hundred Thousand public interest ad campaign created with Wunder, Canada.
Wunder's press release explains:
"There are over 100,000 people in Halifax Regional Municipality in need of support. While that is a really big number, it can be hard for people to grasp the true scale. So we created several installations to visually show just how big that number is. These creations included a giant 107 foot long banner, a powerful video of a printer, and an impactful long scrolling website. / Each randomly generated name represents one person in our community lacking the safety, healthy food, housing stability, belonging, mental health support, or connection they need to live well."
>2
Three outdoor ads (photos below) from Region AHEAD's Wear the Mask integrated marketing ad campaign created by Creative Energy, USA
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Bibliothèque nationale du Luxembourg's Reading Tips during Covid public interest outdoor ad series created with Tribe, Luxembourg
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Literary Press Group (Canada)'s Canadian Indie Literary Publishers digital ads created by Ramp Communications, Canada
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IKEA's Coming soon to Egypt print ad series created by FP7, Egypt
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X3M Ideas of Nigeria's Escape 2020 board game as self-promoting merchandise.
The ad agency's press release explains:
"With the virus fast spreading and death rates on the rise, the Nigerian government was forced to ramp up COVID-19 restrictions this Christmas, all but ensuring families stay indoors through the Yuletide. This act once again contributed to the widely shared sentiment amongst Nigerians that 2020 has indeed been a doomed year they can’t wait to see the end of.
"So, instead of sending the usual Christmas cards to our clients and potential clients, we created a board game called ESCAPE 2020, which simulates the major events of 2020 into a fun and adventurous experience for the family.
"The game contains exactly 365 blocks each representing days of the year and features all of the significant global and local occurrences, all waiting to be maneuvered: Kobe Bryant’s death, lockdowns, looting, BLM protests, #ENDSARS, Amazon’s marketplace dominance, Beirut blast, wildfires etc... Now we can all escape 2020, at least mentally."
>7
Three print ads from Lima Expresa's New year goals campaign created by Boost, Peru
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Two print ads from Follie d'oro's Bye bye 2020 campaign created by Push Studio, Italy
>9
Carlsberg's "Don't crush your cans" outdoor ad created by AKQA Copenhagen.
AKQA's press release states:
"Every year, Denmark and the Danes discard a large amount of cans because they are damaged. Those cans can’t be scanned in the deposit system, which has a negative impact on the environment.
"So. Carlsberg nudges everyone with a simple reminder: Don’t crush your cans. Crushed cans can’t be scanned. Can we recycle for a better tomorrow? Probably."
>10
Burger King France's #WhopperAndFriends digital ad campaign created by Buzzman, France.
After its surprising 'Order from McDonald’s' message last month, Burger King France decided "to go even further by providing visibility for independent restaurants" on BK's Instagram account. A supposedly unprecedented social media campaign, imagined by Buzzman, will go on until the "friend" restaurants reopen on January 21, 2021 as scheduled. Every day, the brand "will highlight several restaurants with: their menus, their addresses and their promotions."
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Burger King Belgium's #BKlendsoutitsCM social marketing digital project realized with Buzzman Belgium.
"While BURGER KING® France recently launched the Whopper And Friends campaign, offering its Instagram account to independent restaurants," Buzzman Belgium's press release stated, "BURGER KING® Belgium goes even further by providing the services of its CM to restaurants lacking notoriety!
"'Best CM in the world', 'If your CM does training I take it', 'Is Don Draper your CM?' … can be read in the comments under the brand’s publications. It was from this observation that the idea of #BKlendsoutitsCM operation was born. A little Christmas present before the hour that is welcome in this time of crisis.
"To take advantage of the offer, restaurants were invited to send a brief of what they are doing, not to Santa Claus, but to BURGER KING® Belgium’s Community Manager (Internet users could also tag their favorite restaurants). He took care of answering them, with all his talent and the #BKlendsoutitsCM, by creating posts, specific posts, and trying to make them shine as much as the WHOPPER®."
>12
Coors Light's Chill Starters promotional merchandise idea realized with Rethink of Canada. The project involved shredding newspapers from 2020 and turning them into fire starters.
Rethink and Coors Light's press release stated:
"2020 was anything but chill. So to help Canadians get some closure, Coors Light shredded the suckiest news of the year and turned them into fire starters. Watch it burn and enjoy the catharsis while chilling with a cold one."
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