AD PICKS OF THE MONTH
diskurso art magazine's
April 2021 TV Ads and other Video-utilizing Campaigns of the Month
Published April 28, 2021
Humane Society International's "Save Ralph" TV ad featuring the voices of Taika Waititi as Ralph, Ricky Gervais as the interviewer, Zac Efron as Bobby, Olivia Munn as Marshmallow, Pom Klementieff as Cinnamon, and Tricia Helfer as Cottonballs, among others. The film was directed by Spencer Susser and animated by Andy Gent's Arch Model studio.
Audi's A Story of Progress TV ad series (nine materials from the campaign here) created by We Are Social, Germany. [Turn to next page of strip to see three more video materials from the campaign]
Netflix's "Fans Make the Movies" TV ad. The ad's press release explains: "The Ikorodu Bois are a group of brothers and one cousin from Lagos, Nigeria who remake their favorite movie trailers in their free time. Their style is both charming and inimitable – employing a mix of ingenious DIY and childlike whimsy to recreate mega-budget films on a shoestring."
Gucci and Highsnobiety's TV ad "In the Garden with Gerald the 'Veg King'" directed by Fiona Jane Burgess. Burgess' Vimeo post of the video explains: "Gerald Stratford loves gardening. The retired fisherman spends most of his waking hours planting, pruning and weeding his garden, or at one of his two allotments nearby. At least, he did until last year, when he unexpectedly became a social media sensation thanks to the photos of his big vegetables and his optimistic anecdotes. / Stratford, self-described in his Instagram bio as a 'gardener heavy into big veg', is the star of a collaborative video shoot with Highsnobiety for Gucci’s Off The Grid collection. Launched last year, Off The Grid is the Italian brand’s more environmentally focused collection and is made mostly of ECONYL, a type of Nylon regenerated from abandoned fishing nets, old carpets, and offcuts."
Slido's "Meeting Zombies" TV ad created by Triad, Bratislava, Slovakia
Lux's "Born This Way" 2:15-min. TV ad created by Wunderman Thompson, South Africa
Blueprint Genetics' "Be the one" digital ad created by 20/20 Helsinki, Finland
Contrex's "Taste the mineral effect" TV ad created by Marcel, France
Dove's "Reverse Selfie" TV ad for its Reverse Selfie integrated marketing ad campaign created by Ogilvy, UK
Société de l’assurance automobile du Québec's "Rapper" and "Nails" TV ads, together in the video above. The ads were created by Lg2, Quebec City, Canada
Unicef's and The European Union's "Education" TV ad created by Mutant, Antwerp, Belgium
Krungsri Health Insurance's Adjustable TV ad series (four materials from the campaign here) created by Leo Burnett Worldwide Thailand, Bangkok
The video for Etisalat's cause-marketing digital project, Etisalat Wider Web, created with Impact BBDO, Dubai, United Arab Emirates. The project's press release explains: "Introducing the first autistic-friendly web extension. On April 2nd, World Autism Awareness Day, we launched Etisalat Wider Web in order to grant better access to the web for Autistic people. The project consists of a browser extension that users can activate to navigate the web in an autistic-friendly way. It aims to achieve a global redesign of the web experience and represents a world-first product of this kind. The extension allows users to reorganize information, change color modes and fonts on webpages. In addition, advertising is blocked as well as video auto play and irrelevant background images. https://etisalat.ae/widerweb
UScellular's "America's Locally-Grown Wireless" TV ad created by Droga5, USA
KLM's The Refund Billboard experiential marketing project (one of the digital billboard displays above) created with M&C Saatchi, Stockholm, Sweden. The project's press release explains: "By detecting cold symptoms, the interactive billboard from KLM unexpectedly reminds Swedes dreaming about travelling again that KLM’s flight bookings can be cancelled at no cost. The billboard, equipped with a listening device and an AI motor, identifies 40,000 cough and sneeze sounds. When a symptom sound is detected by KLM's general travel billboard, with a lovely surf destination at a low price, it switches to: 'Unwell?' or 'Bless you!' followed by 'Cancel Lisbon €0'."
Silk's "Silk: Milk of the Land" TV ad created by Lightning Orchard, USA
Lucky's Pizza's "Now with crispy thin crust" TV ad created by Hokma Comunicação, Fortaleza, Brazil
ecobee's What Home Could Be TV ad campaign (three materials from the campaign here) created by FCB/SIX, USA
RATESDOTCA's Don't get milked TV ad campaign (one material from the campaign here) created by Zulu Alpha Kilo, Canada
The video for Jeju Tourism Organization's Slow Road integrated marketing project implemented with Cheil Worldwide, South Korea
Mecal Barcelona's "Spot 7" and "Spot 2" TV ads for its Short While series created by Snoop, Barcelona, Spain
Iams' "NOSEiD, the app that helps bring lost dogs home" video ad created with adam&eveDDB, USA, for Iams' NOSEiD integrated marketing campaign launching its NOSEiD app
EOS Lip Balm's "Obligation Celebration" TV ad created with Mischief, USA
Simi Winery's 4:29-minute "Goodness from Grit" TV ad created with Venables Bell & Partners, USA
IKEA's "Mama Bear" TV ad created with Memac Ogilvy, United Arab Emirates
Woodie's DIY's "New Best Friend" TV ad created with Rothco, Ireland
Differin's "Acne Aftermath" digital ad created by Deutsch NY, New York, USA
Lexus' "Driving Disrupted" public service ad created by Team One, USA
Levi's' "Buy Better, Wear Longer" integrated marketing video ad created by AKQA, San Francisco, USA
Australian Red Cross' "The Worst Block in Town" TV ad created by DDB Sydney
Zillow's "The Journey" TV ad created by FIG, USA
EarthDay.org's "Earth Definition | The New Standard in Streaming" digital ad created by Accenture Interactive, Denmark
NTUC Income's "Made For The Moments That Matter" TV ad created by BBH Singapore
American Red Cross' "Escape in Just 2 Minutes" TV ad for its The Great Escape integrated marketing campaign created with BBDO New York, USA
Barilla's "CareBonara | The Origins of Carbonara - A short film by Barilla" TV ad created by Alkemy enabling evolution, Milan, Italy, for Barilla's CareBonara cause-related marketing project. The ad's press release explains: "The carbonara is the most famous pasta recipe in the world. A dish so simple and tasty, that cooking it is an act of caring. During a year like this, caring for those we love and for those who need it most was never more important. For #CarbonaraDay, on April 6th, Barilla transforms carbonara into CAREbonara, telling the legend behind the origins of a recipe born to take care of people. And to bring the commitment further, Barilla will donate 1 million pasta dishes to Food for Soul, chef Massimo Bottura and Lara Gilmore's non-profit organization that feeds the needy around the world."