AD PICKS OF THE MONTH
diskurso art magazine's
February 2021 TV and other Video-based Ads of the Month
Published March 2, 2021
Bumrun's "Bumrun 2021" TV ad created by Good&Ready, Canada
"Afternoon Playlist," "Post Ride High," "Page Turner," and "WFH" from Union Hand-Roasted Coffee's Create Your Perfect Union TV ad series created with Atomic, UK
Norwegian Institute of Public Health's "The journey out of the bubble" TV ad created with POL, Norway
Noosa Yoghurt's "Unnecessary Inventions" TV ad for its For the Love of Noosa integrated marketing campaign created with BSSP, USA
Lidl US' "Lidl's low-priced groceries...too good to be true?," "Absurdly affordable avocados," "Crazy cost-effective croissants," and "Surprisingly sustainable salmon" TV ads for its Too good to be true series created by VMLY&R, USA
Squarespace's self-created "5 to 9 by Dolly Parton (67-second edit)" TV ad
Australian network provider gomo's "Date Night" and "Couple" TV ads created by Bear Meets Eagle On Fire, Australia
Lambi's "Natural Softness" TV ad created with Hasan&Partners, Finland
Super Toilet Paper's "Let's Clean Up Peru" TV ad created by 121 Agency, Peru
Axel Hotels' "Love in Four Phases" Valentine's Day TV ad
University of Agder's self-created "Sorry (not sorry)" TV ad. The university's press release explains: "The University of Agder (Universitetet i Agder) in Southern Norway responds to the 2021 Super Bowl ads by General Motors and Will Ferrell: "No Way Norway | Extended Big Game Commercial | General Motors" and "Will Ferrell hates on Norway in latest GM ad".
House of Lapland's "Salla 2032" public interest TV ad created by Africa, Finland. The Wikipedia page on Salla states that "In January 2021, the mayor of Salla, Erkki Parkkinen, launched a bid to host the 2032 Summer Olympic Games to raise awareness of climate change and highlight the threat the climate crisis poses to Salla and its ecosystem, which is dependent on low temperatures for most of the year."
Coors Light Canada's The Out-of-Office Office promotional marketing project and its "The Out-of-Office Office" experiential marketing film ad created by Rethink Communications, Canada
Dietz & Watson's Craig Robinson sees sandwiches in your future two-part TV ad series created with RTO+P, USA
Mike's Hard Lemonade's 15-second "I'm Not a Cat" TV ad created by WorkInProgress, USA. The ad's press release jokingly explains that this is "'unreleased footage' from the Kitten Zoom Filter Mishap Lawyer video to illustrate how 'a hard day calls for a hard lemonade'. The original video went viral last Tuesday (9 February) when Texas lawyer Rod Ponton struggled to switch off the adorable baby kitten face filter during the Zoom hearing with a judge and other lawyers. / 'I’m here live—I’m not a cat,' he nervously assures the assembled masses at one point, a statement that sounds even funnier when it’s mouthed by a googly-eyed kitten and offers to proceed with the meeting while using the avatar as his assistant troubleshoots the issue."
Public Health England and NHS' "Had a cough for three weeks or more and it isn’t COVID-19? It could still be a warning sign" TV ad created with M&C Saatchi, UK
Prudential Malaysia's 6:58-minute "Happiness is a place within you" TV ad created with DDB Malaysia
T-Mobile's "Rock Star" TV ad
Comic Relief / Red Nose Day / BBC One's "Dame Judi Dench and Benedict Cumberbatch Unite Us" TV ad in the integrated Funny Is Power campaign created by Pablo, UK
EE Limited's "Network Envy" TV ad created by Saatchi & Saatchi, UK
Instant Finance's "Lazy Susan" TV ad created by Contagion, New Zealand
Two TV ads from Betika of Kenya's Get ready for big ad series
Oatly's "Milk Made for Humans" TV ad, 2021 version
Indeed's "The Rising" TV ad created with 72andSunny, USA
Popchips' "Start Something Good" TV ad created by St. Luke's, UK
Audi Norway's "Audi Norway Globus," "Audi Norway loves pizza," and "Audi Norway Salmon fight" TV ads collectively known as the Don't hate. Imitate. series. The ads were created with POL, Norway, and were in response to these 2021 Super Bowl ads by General Motors featuring Will Ferrell: "No Way Norway | Extended Big Game Commercial | General Motors" and "Will Ferrell hates on Norway in latest GM ad"
The short documentary video on Dole's public interest Malnutritional Facts billboard campaign created by David, USA
Greenies' "Stick" TV ad created by adam&eveDDB, UK
The One Club's "Lockdown Day Whatever | Enter The One Show 2021" TV ad for the We'll Only Judge the Work integrated marketing campaign created with Milk and Honey United, Australia
National Association of Realtors' "Family," "Food Bank (31-second version)," "Game Night," and "Hair Salon" TV ads created by Havas Chicago
Hitachi's "Wave" TV ad created by Mamapool, London, UK
Outfront Media's "Making Black History" TV ad for its Making Black History public interest integrated marketing project created with Outfront Studios, USA. Outfront's press release explains: "To commemorate Black History Month in 2021, OUTFRONT celebrates the Black women and men who are MAKING HISTORY in real time. Our goal is to use the highly visible nature of our media to honor the achievements of trail-blazing difference-makers within the Black community. We are featuring current leaders in business, medicine, science, education, and politics who are inspirational role models to Americans of all races."
LICRA's "Faces of Fear" TV ad for their Faces of Fear integrated marketing campaign created with Publicis, France
Universal Pictures' trailer for Old titled "M. Night Shyamalan's Old - Official Big Game Trailer (2021)"
Land Rover's "Mr. Snappy" TV ad created by Spark44, UK
Spark New Zealand's "Detail is everything" TV ad for its Detail is everything integrated marketing campaign created by Colenso BBDO, New Zealand
Ketnet's "Stip It" TV ad created by Lucy, Brussels, Belgium
The Government of Dubai Media Office's Double Moon engagement marketing project and the project's 1:26-minute official "Double Moon" TV ad above launched with MullenLowe Dubai. The above video was uploaded to YouTube by Dubai Fashion TV on 9 February 2021. Another video explaining further the technology involved was uploaded by Red Robot - Intelligent Distribution (click here to watch).
Nikon Lenswear's "Everything Starts with a Detail" TV ad created by La Chose, Paris, France
Green & Black's' "Wildly. Delicious. Organic." TV ad created by VCCP, UK
Kayo Sports' "Commentary" and "Grocery Run" TV ads created by Special Group, Australia
NESCAU Joga Junto Movement and Nestle's "Teodoro" TV ad created by Ogilvy Brazil