AD PICKS OF THE MONTH

diskurso art magazine's

July 2021 TV Ads and other Video-utilizing Campaigns of the Month

Published July 27, 2021

1

OshKosh B'gosh's Today Is Someday TV ad series (three of the series' ads here) created by Majority, USA

3

Garden of Life's "Poopowerment Hero" TV ad created by Humanaut, USA

2

Facebook's "Skate Nation Ghana" and "No Comply" content marketing video ads created with Droga5 New York, USA

4

HandsAway's Fearless Night outdoor project (video on the project below) created with TBWA\Paris, France

5

Genpact's Melting Point public service contest project and the project's TV ad created by The 10 Group, London

6

Multiple Sclerosis Society of Great Britain's "Join Stop MS. No Audition Needed." TV ad

7

Magnum's "MAGNUM X DANTE | The Kiss of Dante & Beatrice" TV ad created by LOLA MullenLowe, Spain. The ad's press release asks: "What if no pleasure was impossible? On the occasion of the 700th anniversary of Dante's death, Magnum presents 'The Kiss of Dante & Beatrice', an original painting by Roberto Ferri that represents the pleasure of immortal love, the one between Dante and the muse of the 'Divine Comedy'."

8

Waze's Traffic Jam promotional merchandise and TV ad created with Other, UK

9

U Shops' "The Giant" TV ad created by TBWA\Paris, France

10

Sprite's "I gotta be me" cause marketing TV ad created by GUT Buenos Aires, Argentina

11

Babel's "Full Washing" self-promotion ad. The ad's press release states: "French consumers have spoken: advertisements must stop making insincere claims about doing good. Instead, forward thinking brands should commit to solid initiatives for sincere and lasting progress and communicate them effectively. These are the results of a study called Next Leading Brands, carried out by BVA for Paris advertising agency Babel. The study in May 2021 of 1,002 people aged 18 and over revealed that '3 out of 5 French people are sceptical about the sincerity of brands’ messages claiming commitments to a cause.'"

12

LONGCHAMP's "Le Pliage - It Is Not A Bag" TV ad created by Fred & Farid Paris, France

13

Romani Design's video ad for its GreenLook integrated marketing campaign created with Wavemaker Hungary, Budapest

14

TyC Sports' "Relief" TV ad created by Mercado McCann, Argentina

15

CALM's "The Invisible Opponent" TV ad created by Seven Stones, AMV BBDO, UK