diskurso art magazine's
January 2021 Print, Ambient and Digital Media Ads of the Month

Published February 3, 2021


Eureka! Bookstore's Travel while reading print ad series (five of the ads below) created with New!, Lithuania


Deutsche Gesellschaft für Dentalhygieniker (DGDH)'s Rotting Teeth print ad series (two of the ads here) created by WEFRA, Germany


Unimed Curitiba's Coronavirus Cities print ad series (two of the ads below) created with Bronx Comunicação, Brazil


Durex's "Use a condom" print ad created by Ketchup, Egypt


Algafen's Get Relief print ad series (three of the ads here) created with X3M Ideas, Nigeria. X3M Ideas' press release explains: "'I feel like there's someone pounding yam in my head'... locals often use comparisons like this to describe serious headaches. Algafen has visualized some of the most common descriptions of headaches to show that it gives relief against the strongest of headaches."


MercadoLibre's Just return it print ad series (three of the ads here) created by BBDO Colombia


PitStop Lagos' Fit for Fashion print ad series (three of the ads below) created by Arden & Newton, Nigeria


PitStop Lagos' Stay Fit for Fashion print ad series (three of the ads here) created with Arden & Newton, Nigeria


Amnesty International's #ProtectThoseWhoProtectUs digital ad series (four of the ads above) created with VMLY&R Colombia. The ad agency's press release explains: "Colombia is the most dangerous country in the world for those who protect human rights and the environment. To give this situation prominence, Amnesty International has launched the report 'Why do they want to kill us?' / The peace agreement signed in 2016 between the national government and the FARC (Revolutionary Armed Forces of Colombia) marked the end of half a century of armed conflict for rural, indigenous and Afro-Colombian communities whose role was to protect the land and the environment. Amnesty International together with VMLY&R Colombia have launched a campaign to denounce the breach of this promise and to urge the protection of the defenders of these communities. / The campaign was created to support the presentation of the report that describes, among other things, the marked increase in murders of social leaders since 2017. With the powerful claim, 'In Colombia, threats are fulfilled more than the laws', the campaign ran on digital media and on social networks. Through conclusive posts politicians were tagged who it was deemed had a moral obligation and duty to rectify the situation. / The action was organically amplified with the public and the media echoing the initiative. Now the same is expected of the authorities who have a responsibility to guarantee the protection of these social leaders who are at risk."


Goldfish's Five new creatives outdoor ad campaign (photos of the ads here) created with Zulu Alpha Kilo, Canada. Goldfish's press release explains: "Our newest (outdoor) campaign was created by five new creatives: Noah, age 4, Kayla, age 11, Kabir, age 5, Eugenia, age 8, and Alexis, age 6. Five created the artwork for (the outdoor series, while) three kids’ stories were turned into books. / Goldfish® Crackers, a beloved snack in many Canadian households, recently launched #FeedImagination. This new advertising platform was created to encourage imagination in the minds of Canadian children. As part of the launch, Goldfish invited parents across Canada to submit their kids’ artwork and stories so that they would have an opportunity to show their work on a larger stage than their refrigerators. / This winter, 11 contest winners can now see their imaginative masterpieces come to life in the real world with a national out-of-home campaign that features each winner’s creative drawing and their name on a public stage. Young storytellers were showcased with digital stories featured on Instagram and available for download on the Goldfish Crackers #FeedImagination hub. / 'With many Canadians facing another wave of lockdown restrictions, bringing kids’ imaginations to the forefront delivers some much needed joy and inspiration to help unlock the next generation’s unlimited potential that comes when they open up their own imagination.' says Paloma Bentes, Marketing Director at Campbell Canada. 'Parents have shared how important imagination is to their children’s development, especially now, given how much time is being spent at home.'"


Cancer Society of Finland's The pandemic that kills 8 million every year integrated marketing ads (three of the campaign's visual materials here) created by TBWA Finland