AD PICKS OF THE MONTH

diskurso art magazine's

March 2021 TV and other Video-based Ads of the Month

Published March 26, 2021

1

Strong Roots Cauliflower Hash Brown Diet's "Trust us, we're paid actresses" digital ad created by DCX Growth Accelerator, USA

2

Sindilegis' "Violence against women cannot reign" TV ad created by Calix Advertising, Brasília, Brazil

3

Healthians' "Healthy Women's Day" 3-minute TV ad

4

Ambev's "Querido Lixo" (Dear Garbage) TV ad created by SunsetDDB, Brazil. The above video was uploaded by Ambev on 24 February 2021 and is accompanied by the following notes: "Some things are forever. Plastic pollution cannot be one of them. #QueridoLixo is a tribute to the 3,000 waste pickers who helped us collect more than 324 tons of waste during the 2020 carnival. Of this total, 127 tons of plastic are being recycled in 2 thousand dumps for 2021. All scenarios and characters used will also be recycled into a new wastebasket."

5

Renault's "The Chase" TV ad created by Publicis UK

6

Snickers' "Angry Jürgen Klopp" TV ad created by BBDO Dusseldorf

7

Škoda's "Epic Option" TV ad created by Rosapark, France

8

The three TV ads for Athena Home Loans' Take Me Home Loan series created by The Royals, Australia

9

UN Women's "When will she be right?" TV ad created by The Monkeys, Australia

10

Truecaller's "Shabd - #SpeakUp because #ItsNotOk" TV ad as the company's Women's Day initiative. The ad was created with Wirality Media, Bangalore, India

11

Transport Accident Commission Victoria's "A Trial Before The King" TV ad created with Airbag, TABOO

12

Video of one of the outdoor ads in Terre des Hommes' It's time to change perspective outdoor media campaign. The campaign was created with Acne, Italy

13

Shell's "Truck Driver," "Solo Traveller," and "Stuntwoman" TV ads for the Great Things Happen When We Move series created by Wunderman Thompson Delhi, India

14

Petco's It's What We'd Want if We Were Pets TV ad series (four of the series' video materials here) created by Droga5, New York, USA. [Turn to next page in this strip to see three more 16-seconders from the series]

15

BMO's "Barriers" TV ad created by FCB Canada

16

Apple iPhone's "Hometown — Shot on iPhone by Phillip Youmans" content marketing video ad (video uploaded by Apple, 1 March 2021). The press release for the ad explains: "In honor of Black History Month, 32 of the country’s most visionary Black photographers show us their hometowns. Phillip Youmans, the youngest ever director to win at the Tribeca Film Festival, follows a number of our image-makers as they each celebrate the Black experience, Black excellence, love, and imagination."

17

Pella's "Welcome to Stormy Heights" TV ad created by Eleven, USA

18

Dove's "#StoptheBeautyTest" TV ad created by Ogilvy India

19

Google Australia's "Helping you help them - Aussie Rules" TV ad created by 72andSunny Sydney

20

Google's "The first of many" TV ad

21

Folha de S. Paulo's "The Most Valuable News" TV ad created by Africa, Brazil

22

Fundación PKU's "PKU: Protein Kills Us" TV ad created by VLMY&Rx, Madrid/Barcelona, Spain

23

Hudson's Bay Co's "Homeiversary" TV ad created by Momentum, Toronto, Canada. The ad's press release explains that this month "marks one year from when we were sent home from work and school due to the pandemic. Through our homeiversary campaign, we wanted to appreciate the people and places that helped us stay together throughout it all."

24

Global Women's "A Career-Limiting Campaign" TV ad created by Saatchi & Saatchi New Zealand