AD PICKS OF THE MONTH
diskurso art magazine's
March 2021 TV and other Video-based Ads of the Month
Published March 26, 2021
1
Strong Roots Cauliflower Hash Brown Diet's "Trust us, we're paid actresses" digital ad created by DCX Growth Accelerator, USA
2
Sindilegis' "Violence against women cannot reign" TV ad created by Calix Advertising, Brasília, Brazil
3
Healthians' "Healthy Women's Day" 3-minute TV ad
4
Ambev's "Querido Lixo" (Dear Garbage) TV ad created by SunsetDDB, Brazil. The above video was uploaded by Ambev on 24 February 2021 and is accompanied by the following notes: "Some things are forever. Plastic pollution cannot be one of them. #QueridoLixo is a tribute to the 3,000 waste pickers who helped us collect more than 324 tons of waste during the 2020 carnival. Of this total, 127 tons of plastic are being recycled in 2 thousand dumps for 2021. All scenarios and characters used will also be recycled into a new wastebasket."
5
Renault's "The Chase" TV ad created by Publicis UK
6
Snickers' "Angry Jürgen Klopp" TV ad created by BBDO Dusseldorf
7
Škoda's "Epic Option" TV ad created by Rosapark, France
8
The three TV ads for Athena Home Loans' Take Me Home Loan series created by The Royals, Australia
9
UN Women's "When will she be right?" TV ad created by The Monkeys, Australia
10
Truecaller's "Shabd - #SpeakUp because #ItsNotOk" TV ad as the company's Women's Day initiative. The ad was created with Wirality Media, Bangalore, India
11
Transport Accident Commission Victoria's "A Trial Before The King" TV ad created with Airbag, TABOO
12
Video of one of the outdoor ads in Terre des Hommes' It's time to change perspective outdoor media campaign. The campaign was created with Acne, Italy
13
Shell's "Truck Driver," "Solo Traveller," and "Stuntwoman" TV ads for the Great Things Happen When We Move series created by Wunderman Thompson Delhi, India
14
Petco's It's What We'd Want if We Were Pets TV ad series (four of the series' video materials here) created by Droga5, New York, USA. [Turn to next page in this strip to see three more 16-seconders from the series]
15
BMO's "Barriers" TV ad created by FCB Canada
16
Apple iPhone's "Hometown — Shot on iPhone by Phillip Youmans" content marketing video ad (video uploaded by Apple, 1 March 2021). The press release for the ad explains: "In honor of Black History Month, 32 of the country’s most visionary Black photographers show us their hometowns. Phillip Youmans, the youngest ever director to win at the Tribeca Film Festival, follows a number of our image-makers as they each celebrate the Black experience, Black excellence, love, and imagination."
17
Pella's "Welcome to Stormy Heights" TV ad created by Eleven, USA
18
Dove's "#StoptheBeautyTest" TV ad created by Ogilvy India
19
Google Australia's "Helping you help them - Aussie Rules" TV ad created by 72andSunny Sydney
20
Google's "The first of many" TV ad
21
Folha de S. Paulo's "The Most Valuable News" TV ad created by Africa, Brazil
22
Fundación PKU's "PKU: Protein Kills Us" TV ad created by VLMY&Rx, Madrid/Barcelona, Spain
23
Hudson's Bay Co's "Homeiversary" TV ad created by Momentum, Toronto, Canada. The ad's press release explains that this month "marks one year from when we were sent home from work and school due to the pandemic. Through our homeiversary campaign, we wanted to appreciate the people and places that helped us stay together throughout it all."
24
Global Women's "A Career-Limiting Campaign" TV ad created by Saatchi & Saatchi New Zealand