AD PICKS OF THE MONTH
diskurso art magazine's
January 2021 TV and other Video-based Ads of the Month
Published February 4, 2021
Macmillan Cancer Support's "Whatever It Takes" TV ad created with BBDO UK. This is almost a tribute to the single-mindedness of caregivers in the performance of their job.
Veloz's "40 Million Reasons to Go Electric" content marketing video ad created with Superconductor, USA. This proceeds like a 1950s American Dream animation work updated for today's technologies, concerns, and―oh yes―dreams.
Australian Lamb's "Make Lamb, Not Walls" TV ad created with The Monkeys, Australia. All apologies to the USA's red-blue divisiveness, threats of secession from some of its states, and conservative obsession with walls. Not that Australia hasn't its own share of social conservatism and xenophobia.
Girl Up's "Today We Rise" TV ad created with Ogilvy, USA. A kind of celebratory recording of a historic American event from the point of view of political fans.
Snickers Nut Brownie's "Stanimal" TV ad created with BBDO, USA. Another one for humanly narrative humor, as well as what looks like an "animal"'s self-deprecating one.
FitTracks' "One Size Fits One" TV ad created with The Garden, Canada. Quite a social document and rally, this.
826 National's "Poets in Revolt" video, a part of an integrated marketing campaign created with Barkley Inc., USA. Featuring some of the kid-friendly comic-book graphics in the eponymous book, this ad with its voices of teen poets promoting Poets in Revolt has just rendered poetry outside of hip hop cool. Teachers will have a breeze teaching this litt material.
Chipotle Mexican Grill's "Can a Burrito Change the World? (30-second edit)" TV ad created with Venables Bell & Partners, USA. A question by a young man is self-posed. Then his prompt answer is posited. Not that his older sibling doesn't already know these things that he does.
Food manufacturer Tilda's "Elevate Your Plate" TV ad created with Havas UK. This one salutes the culinary arts and food porn from the position of glamorously-packaged rice.
Gulf States Toyota's "New Boyfriend" TV ad created with MMB, USA. If almost always it's size that matters to men, always it's space that matters most to respectable daughters' fathers.
Bluebella's "Love Your Passion" digital ad video created with My Perfect Cousin, UK. Another strong social commentary of a product ad.
Kondomeriet's "The Relationship" TV ad created with POL, Norway. A visualization of a metonymy for/from a manufacturer of metonymic things.
New York Lottery's "The Multiplier" TV ad created with McCann, USA. Another fine example of ridicule from advertising's lexicon.
Vroom Inc.'s official Super Bowl big game TV ad "Dealership Pain" created with Anomaly, USA. Of course hyperbole still works.
Volkswagen's TV ad "The Wheel" created with Johannes Leonardo, USA
Carlsberg 0.0's 2021 "Probably the best beer in the world" TV ad created with Grey Denmark
Quorn's "Helping The Planet One Bite At A Time" TV ad created with DDB UK
The Coconut Collaborative's "Free from Dairy, but not Temptation" TV ad created with Big Fish, UK
Cadbury Creme Egg's "It's the Creme Egg Golden Goobilee!" TV ad created with Elvis, UK
General Motors' "Generation E" TV ad
CNN's "Matter of Trust (30-second edit)" TV ad produced with Minted Content
Vital Farms' "Enthusiasm," "Good News," "A Lot to Say" and "Good Story" TV ads from the Cage-Free film ad series created with Preacher, USA
Gulf States Toyota's "Pancake" TV ad created with MMB, USA
GEICO Insurance's "Tag Team Helps With Dessert" TV ad created with The Martin Agency, USA
Beagle Street's "Golden Arch" and "First Night" TV ads from the Insurance for Life series created with Creature, UK
"So delicious you'll look past anything" and "It's no ordinary polony," from Eskort's It's Eskort new-positioning TV ad series created by MetropolitanRepublic, South Africa