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AD PICKS OF THE MONTH
diskurso art magazine's
November 2020 Print, Ambient and Digital Media Ads of the Month
Published December 5, 2020
>1
Temt's Aesthetic Chemistry new positioning campaign (six outdoor ads from the campaign below) created with Misterwilson, Netherlands.
The positioning, and the ads below, presents "a colourful cosmetic world where we blend the science lab" into a contemporary aesthetic setting. This is still intended to show beauty, of course, but also the naturalness of the ingredients used in Temt's products.
We think that that in itself is a statement in and for aesthetics (or the philosophy of beauty), won't you agree?
>2
Detran-RN's Don't be the next victim print ad series (two of the ads below) created by Executiva Propaganda, Brazil.
The series' press release states: "The feeling of invulnerability is one of the main reasons for recklessness in traffic. Under the concept 'Don't Be the Next Victim', the campaign created for Detran/RN (Traffic Department of Rio Grande do Norte - Brazil) brings forth young people in mourning for their own death, causing a reflection on the need to avoid tragedies."
>3
Kit Kat's Give the planet a break integrated marketing public interest ad campaign (a print ad from the campaign below) created with Wunderman Thompson Australia.
The candy package design featured in the poster or print ad was actually applied to limited-edition KitKat chocolate bars. The design points to the "Red Cycle" bins that Kit Kat placed in stores in Australia.
>4
Backmarket's Freedom integrated marketing campaign (three billboard cum print ads from the campaign below) created by Marcel, France.
The campaign's press release writes:
"To buy new is to value a race for innovation that has brought about the era of disposability in technology, over-consumption, the depletion of scarce natural resources and the planned obsolescence of a product only a few months after it has been put on the market.
"Conversely, buying refurbished means choosing a fairer, more sustainable future by allowing very high-tech products to be sold at up to 70% cheaper than new ones. A future that Backmarket is proud to be the standard-bearer.
"The brand is no longer the start-up challenger that has come to tease the giants of technology. The French leader of refurbished products, thanks to the 110 million euros it raised this year and triple-digit growth, is now a real alternative to the culture of the new; and they want to make this known."
>5
Colégio Nova Dimensão's Save everything print ad series (three of the ads below) created by EBM Quintto, Brazil
>6
Public Health Center (Ukraine)'s Scariest Halloween Mask print and outdoor ad series (three of the ads below) created by ANGRY, Ukraine.
The series of posters was aimed at young people and was placed near popular clubs in Kyiv on the eve of Halloween.
>7
Two of the print ads from Comunidad de Madrid's Consequences integrated marketing campaign created with Bijapy.es and Spafilms, Spain.
Bijapy.es's press release describes the campaign as having been "developed along three (TV) spots and their graphic adaptations. All the communication revolves around the consequences of not following the recommendations of the health authorities to protect against Covid-19. On this occasion, at Bijapy and Spafilms we have always been clear that we had to opt for a hard, direct and unshaded visual language, which shows the effects of not complying with the measures. Effects that often touch the people we love most and from our closest circles. And for this we rely on the resource of breaking the fourth wall, because the characters assume that they are fiction and talk to the public to which the campaign is targeted."
The headlines in the ads below respectively translate to "Skipping quarantine = Intubating your best friend", "Unprotected family reunion = Burying your grandmother".
>8
Haytap's Stop Hunting print campaign (three of the ads below) created by THEBADGUYS, Turkey.
Here's THEBADGUYS' press release, quoted verbatim:
"Hunting season has come and the hunters have started killing animals again. Especially many endangered animals are in serious danger. We wanted to see hunting through children's eyes and help stop it.
"No matter how stubborn a father is, he just gives up something for his child. Through this, we aimed to convey the common wish of all children to people interested in hunting.
"The thing he hunted is actually the future of his child. If nature disappears in this way, children will be deprived of nature and all these beauties in the future.
"Only children can show this to them. If they saw the animals they hunted through the eyes of children, will they continue to hunt in this way? People with hearts think after this image. If the child wants, everything changes. If we take the power of children behind us, we can create great awareness. For the future of our children, let's do something to stop hunting, please. Let these future of theirs not be the target."
>9
Amnesty International's Tweet a Politician print ad series (two of the ads below) created by WPP Colombia
>10
The Norwegian Seafood Council's Baransu Sara cause marketing project and the content marketing ad for it, created with Platinum and UltraSuperNew, Japan.
UltraSuperNew's press release declares:
"Sometimes, things have to be a little out of whack to help you find some balance, and today Platinum and UltraSuperNew launch ‘Baransu Sara’ (‘Balance Plate’ in Japanese) for the Norwegian Seafood Council, in a light-hearted PR campaign to help their customers find some balanced rest in this unsettling world.
"A consumer survey that the Norwegian Seafood Council conducted in September showed that over 75% of consumers are not focused on their food, a key reason being that they are constantly spending time on their phones, TV, or other digital distractions. The ‘Baransu Sara’ was specially designed with the intent to make a clean break from it all, to disconnect from the news, the tweets, the constant scrolling and focus solely on enjoying a tasty and nutritious Norwegian mackerel dish. The requisite? You'll have to let go of your phone while you eat as the phone holds the plate up enabling the fishy feast to go ahead.
"It’s a little-known fact that approximately 70% of salted mackerel available in the Japanese market has Norwegian origin. Platinum and UltraSuperNew Tokyo have created a series of shareable content for the Norwegian Seafood Council to remind the Japanese market of the versatile benefits of fresh mackerel fished in their waters.
"A limited number of the plates have been made, which the public can win via a lottery-style competition entered online."
>11
A print ad from Burger King France's Order from McDonald's public interest advertising and integrated marketing campaign created with Buzzman, France.
Order from McDonald's was the surprising message from BURGER KING® France launched in November to show their support "to the (fast or not) food service industry highly impacted" by the SARS-CoV-2 pandemic lockdown that had been re-imposed in France.
The print ad was published in L’Équipe and Le Journal du Dimanche and was posted on Burger King France’s social media accounts.
Order from McDonald's
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