AD PICKS OF THE MONTH
diskurso art magazine's
December 2020 TV Ads and other Video-utilizing Campaigns of the Month
Published December 12, 2020 - January 5, 2021
1
RC Cola's "Nyahahakbkxjbcjhishdishlsab@!!!! Basta RC Cola!" TV ad created by Gigil, Manila, Philippines
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3
Panera Bread's self-created "Goodbye Extra. Hello Unlimited." pro-simplicity TV ad. A satire that doubles as an homage, then.
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2
It's quite easy to do a buy-our-frozen-pizza-before-the-supply-runs-out ad, isn't it? Well, unless easy is not the type that would satisfy your taste. The TV ad for Boston Pizza Canada's Introducing BP Cryogenics integrated marketing ad campaign created with John St of Canada looks definitely not satisfied with easy.
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4
To some, the forest is still an image of horrors. In our time, however, the forest with its trees has become that friend we hardly appreciated until now when we learned of its near-extinction. Funeral Pet's "Bosque Alma" experiential marketing video ad created by Figallo, Mexico, starts with a horror-movie trope that then slides into classic outdoor memorial service imagery and music before it finally cuts to a last drone shot of environmental happiness . . . for this client that wants you to dedicate your dead pets' remains to the fertilization of young trees.
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5
Two videos from Marcelo Ballardin's Covid Christmas Recipes social marketing project realized with Mortierbrigade, Belgium
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6
Jif's "Gladiator School" TV ad created with Publicis USA
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7
Maltina's "Flavour Quest" TV ad created by Noah's Ark, Nigeria
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8
Ford's and Playstation's "Test Drive" TV ad created by TBWA Spain
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9
Two TV ads from Petits Frères des Pauvres' Don't Leave Them Alone for Christmas public interest ad series created by Ogilvy Paris, France
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10
St. Vincent de Paul's "Impossible choices" TV ad created by In the Company of Huskies, Ireland
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11
Thai Health Promotion Foundation's "Lift" TV ad created by Leo Burnett Thailand
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12
TAC's "The lucky ones get caught" TV ad created with BBDO Australia
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13
Alaska Airlines' "Alaska Safety Dance" TV ad created by Mekanism, USA
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14
Partners Life's "Unhappily Ever After" TV ad created by Special Group, New Zealand
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15
Four TV ads from ALDI's integrated The Real Surprise of Christmas campaign created by Ogilvy France
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16
Gemo sweaters' "The real Christmas fans" TV ad created by Rosbeef!, France.
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17
Sea Shepherd's "no-fishing.net" digital ad created by Brand Station, France
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18
Indesit's "#DoItTogether" TV ad created by Wunderman Thompson Italy. Indesit's press release states: "Since 2017, Indesit has addressed the issue of gender inequality in the home, and this year the focus centres around how children imitate their parents and how we all need to ensure we’re setting a good example for children. The #DoItTogether campaign champions Indesit as a brand that acknowledges the everyday pressures of housework and encourages families to share the load to free up time for them to spend together. Our appliances help families to share the household chores thanks to exclusive Push&Go and Turn&Go technologies, making it so simple to complete the chores, that everyone can get involved to do their part."
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19
Prisma hypermarkets' Social distancing managed by plushies project. The public interest TV ad was created by TBWA Finland
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20
Nike's You Can't Stop Our Voice TV ad series created by Industry, USA. The series ads' premiere was staggered, starting with the release of one on October 18 and culminating with the omnibus ad release on December 22.
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21
OPPO Poland's "Look for the Good in 2020" TV ad created by Fred & Farid Poland
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22
Propuesta Civica AC's "#StillSpeakingUp" public interest TV ad featuring a deepfake of murdered journalist Javier Valdez Cárdenas. The ad was created by Publicis Mexico.
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23
XFINITY's "The Greatest Gift" TV ad created by Goodby, Silverstein & Partners, USA
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24
NHS' "Think 111 First" TV ad created by M&C Saatchi, UK. M&C Saatchi's press release states: "NHS England and NHS Improvement have launched a major new campaign which aims to encourage use of the 111 service as a means of accessing A&E. The integrated push was created in partnership with M&C Saatchi. / As part of the ongoing ‘Help Us, Help You’ activity which encourages the UK population to continue to access NHS services during the COVID-19 outbreak, 'Think 111 First' aims to make it people’s first instinct to contact 111 when they think they need A&E for an urgent but not life-threatening medical need. / The campaign depicts people in precarious scenarios, frozen in time at the moment they realise they may need to go to A&E. The NHS is asking them to 'think 111 first' rather than just turning up at hospital. People can now book an A&E time-slot via 111, which is particularly important as hospitals look to manage admissions and maintain social distancing."
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25
NRMA's "Sleeper (2:00 min. edit)" TV ad created by BBDO Australia
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26
Bumble app's "Girls will be girls" TV ad created by TBWA Australia
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27
Intermarché's "Until my last breath" TV ad created by Romance, France
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28
The "Yes" TV ad by ABTO (Associação Brasileira de Transplante de Órgãos) created with Fields360, Brazil
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29
Waoo's "A New Year's Tail" content marketing video created with Worth Your While, Denmark. [CLICK ON "CC" BUTTON TO SEE ENGLISH SUBTITLES]
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30
The Big Issue's "Remember Me?" TV ad created by FCB UK
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31
Prisma hypermarkets' "For Every Christmas" TV ad created by TBWA Finland
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32
Allegheny Health Network and Marvel's The True Nurse Stories social marketing comic book project (the project's TV ad below). The ad was created by Doner Company, USA
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33
1st for Women's "My Body (Stand Up)" content marketing ad created by Retroviral, South Africa
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34
Three and Chelsea FC's "#SupportSomeoneElse" public interest TV ad created by Boys + Girls, UK
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35
A video ad from Region AHEAD's Wear the Mask integrated marketing campaign created by Creative Energy, USA
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36
Canadian agency Trigger's "2020 Holiday Dumpster Fire" agency self-promotion ad
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37
Pure Sh*t's "Something good has to come from 2020" TV ad created by Gen C, Australia
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