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AD PICKS OF THE MONTH
diskurso art magazine's
October 2020 Print, Ambient and Digital Media Ads of the Month
Published October 30, 2020
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Two print ads from Greenpeace's Bombs print ad series created by Nitch, USA
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UNESCO's The true price of art print ad series (five of the ads below) created by DDB France.
The agency's press release explains:
"The 5 ads borrow the codes from the world of art and design to better reveal the dark truth hidden behind certain works. Each visual presents an object in-situ, melted into a buyer's interior decoration. But a catchphrase crudely reveals the other side of the coin: financing of terrorism, illegal excavations, thefts from a museum destroyed by war, liquidation of a people's memory... Each ad tells the true story of an antique stolen from a region of the world."
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Three outdoor ads for Sojourner Family Peace Center's Until She Can integrated marketing public interest ads created by Serve Marketing, USA
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While many if not all Chilean brands avoided taking sides in the 2019–20 Chilean protests that was halted only by the COVID-19 pandemic in May, sports service brand Training Professional came out with its Play for your dreams print ad series (three of the ads below) in late September, at the onset of the post-lockdown hard campaigns for (as well as against) a new constitution that was decided by that plebiscite last October 25. The print ads were created by Wunderman Thompson Chile
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An outdoor poster from Campari's resumed Campari Creates posters project in collaboration with a new roster of artists.
The participating artists of the renewed project "follow in the footsteps of some of the world's greatest artists of the past century," says Campari's press release, in creating "contemporary artistic posters, inspired by Campari. Campari, the famous Italian aperitif, has always been intimately associated with art. For over a century now, some of the world’s renowned artists have created artwork for the brand. With the Campari Creates campaign, they take this tradition to a higher level. Together with FamousGrey (of Belgium), Campari collaborated with 5 Belgian artists,..." one of whom was Joelle Dubois, who designed the poster below that we selected for this list.
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Three print ads from Bolivar's Blacker Blacks print ad series created by VLMY&R Peru.
The agency's press release explains:
"Bolivar Colors and Black is a detergent that brings back and intensifies the color of dark clothes, and we wanted to show it in a way no other detergent brand had before: by showing no clothes at all, except their shadows."
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The seven outdoor ads of VoteEarlyDay.org's sick OF IT day integrated marketing public interest ad series created by the digital agency Huge, USA.
The press release from Huge states:
"Huge, a global experience agency, partnered with VoteEarlyDay.org, a movement of nonprofits, businesses, election administrators, and creatives working to ensure that all Americans know their options to vote early, to launch a new campaign, titled 'sick OF IT day'. The campaign consists of posters, digital, social media, and out of home ads which are being distributed across the IPG network.
"The initiative plays with the concept of taking a sick day off from work and encourages people to vote early by taking a 'sick OF IT day', a twist on the common term to raise an important point in order to vote early. The creative features bold headlines and distressed imagery, with cues to the issues that are top of mind in this election, including climate change, equality and the economy."
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Iaso Breast Cancer Center's "Fingerprints" print ad created by Ogilvy Greece.
According to Ogilvy's press release, the ad meant to present a "strong visual for Breast Cancer Awareness Month urging women to never skip self-examination and visit IASO's Gynaecology Clinic for regular mammograms, as early detection of breast cancer makes it treatable by 97%."
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The print, outdoor and retail marketing visual materials (two of the materials below) for Angus Chiang's Project UNI-FORM. The project, realized with the help of Ogilvy Taiwan for Vogue Fashion Week Taipei, is actually "a gender-neutral school clothing line for boys, girls, and everyone in-between."
According to Angus Chiang and Ogilvy Taiwan's press release, "In 2019, the New Taipei Municipal Banqiao Senior High School in Taiwan initiated a day where students could wear school uniforms from the opposite sex to help curb gender stereotypes and bullying in schools. Taking this brave initiative as inspiration, Ogilvy worked with leading Taiwanese designer Angus Chiang (the first Taiwanese designer to ever participate in Fashion Week de Paris six times in a row) and Condé Nast Taiwan (an intercultural media group that values diversity) to create a new uniform collection for the school that is entirely gender-neutral. . . . (Chiang) designed 11 pieces of exclusive uniforms that go beyond gender boundaries. Photographer Zhong Lin, who’s known for her quirky style and photography, worked alongside student models to constitute a Lookbook to bring this ground-breaking project to life."
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Wellputt's "Every Golfer's Nightmare" print ad for the Halloween season.
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The print ad advertising the three designs for the cause marketing merchandise for BeeLoved's BeeLoved Art project. The honey jars were created with BeeLoved partner Pasieki Rodziny Sadowskich.
BeeLoved of Poland wrote in its press release:
"Can Art save the world? No. But we can help those who save it every day – the bees.
"In collaboration with three talented illustrators (from Hop-Hop Illustrations Warsaw), we created the art collection devoted to bee extinction and (to running) the crowdfunding project (at wspieram.to/beelovedart). We're going to donate 10% (of the proceeds) to the Foundation Academy of Beekeeping and Sustainability. (Get) these lovely jars and posters (to support) our project."
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Three print ads from BVC's Nature is reporting the damage is real print ad series created by Wunderman Thompson Colombia
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Four outdoor ads from Sanex's The Power of Skin integrated marketing campaign created by BBDO Spain.
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Loto's I Quit outdoor ad series (six of the ads below) created by WPP plc Chile
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An ad from AXA's Happy Halloween print ad campaign created by Leo Burnett Egypt
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Two print ads from Azulado Fundation's Reflections print media public interest ad campaign created by Do Agency, Ecuador
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Five digital ads from Tic Tac's Fresh Movies digital ad series created by Socialsharks, Czechia.
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Two print ads from Wolt's Home Fashion print ad series made by Bechtle & Milzarajs, Lithuania.
According to the agency, "Wolt, the leader in food delivery in the Baltic States, wanted to make a campaign that shows the positive side of staying at home. To achieve that, they decided to remind people that home is where you feel the most comfortable, and challenged them to feel proud instead of ashamed of their 'home fashion'."
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Six self-shot photos by Gucci for the brand's print, outdoor and retail marketing materials for its The Ritual integrated marketing messaging launched during this month's renewed lockdowns in Europe.
Gucci in Italy says the clothes "were delivered to the models' homes, and they had freedom (to do) what they wanted to do (with them)."
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Seven print and outdoor ads from Burger King Colombia's Crowns and tiaras at Burger King Colombia integrated marketing public interest ad campaign created by Fantástica of Colombia for October 11, the International Coming Out Day.
The headline for the first poster translates to "Now we not only have crowns, we also have tiaras."
The next six print ads or posters carry the headline that translates to "Queers, here there are not only kings."
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Fundación HONRA's #WomanPandemic print ad campaign (three of the ads below) created by Espinaca, Chile.
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The digital ad for SP PRO's Tradition makeup digital media campaign created with MullenLowe Colombia.
The agency's and SP PRO's press release explains:
"The Wayúu people are the most representative ethnic group in Colombia, but, like many others, they are disappearing. For this reason, SP PRO, a professional makeup brand, decided to use a widely-used tool for influencers, Instagram Live, to highlight and make visible one of its most representative cultural emblems, the makeup. In this way, make millions of Colombians understand and know more about their roots and preserve an ethnicity that represents Colombia’s ancestral history."
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Stick.se is the Nordic region's leading store online for products against home and garden pests. This is how the store's "Fly" print ad, created by Around You, Sweden, appeared on a US newspaper page this October:
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Ogilvy Hong Kong's and Pizza Hut's Foosball Pizza Box marketing merchandise idea for its 12th Player Club campaign. Below are photos featured in this direct marketing campaign. Pizza Hut wrote in its press release:
"With the new football season in Europe underway, Pizza Hut’s ‘12th Player Club’ campaign is ramping up to encourage football fans who are stuck isolating at home, to get into the football spirit whilst tucking into great-tasting pizza.
"The latest creative pairing between Ogilvy and Pizza Hut brings the 'Foosball Pizza Box' – specially designed with a fully playable foosball table integrated into the lid – right into the homes of diners. A perfect way to add an extra 'slice' of football fun whilst watching the football match at home with friends."
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alma's and Change the Ref's Absurd Reality print ad series (two of the ads below).
A press release from alma states:
"Firearm-related deaths are the third leading cause of death overall in the U.S. for children under the age of 18. Minors are both victims and perpetrators — sometimes simultaneously. Since 2015, there have been more than 1,500 shootings by children, yet some states have stricter regulations on lottery and alcohol purchases than with the sale of firearms.
"To better illustrate this, alma created 'Absurd Reality', a creative campaign in partnership with Change the Ref, a non-profit that raises awareness about gun violence and was founded by the parents of one of the Parkland shooting victims.
"The campaign features images of real establishments across the United States where people can purchase alcohol, lotto, and guns – all in one place. To amplify the campaign even further, alma also developed radio spots that recreate a dialogue between a salesclerk and a customer in these same stores."
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