AD PICKS OF THE MONTH
diskurso art magazine's
October 2020 TV Ads and other Video-utilizing Campaigns of the Month
Published October 28, 2020
1
Root, Inc.'s "Bubba Wallace: Progress Needs No Apology" public interest ad created with Tool of North America
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2
Hormel's Breathable Bacon direct marketing project (the project's TV ad below left) created with BBDO, USA, and Jack in the Box's "The Blind Smell Test" content marketing TV ad for the fast-food restaurant chain's The Chicken-Scented Face Mask project created with David & Goliath, USA.
Hormel's and BBDO's press release explains: "As Americans continue to debate the effectiveness of facemasks, there is still one thing nearly everyone can agree on: Bacon is delicious. Which is why BBDO Minneapolis partnered with the makers of HORMEL® BLACK LABEL® Bacon to introduce HORMEL™ BLACK LABEL™ Breathable Bacon. Not just another facemask, it’s a bacon-scented, two-ply, multi-fiber cloth for your face. Through this latest bacon-novation, perhaps Americans will find common ground — If they can agree on eating bacon, maybe they can agree on inhaling it."
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3
Children's Healthcare of Atlanta's 60-second "Nicknames" TV ad created by Chemistry, USA.
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4
Liberty Mutual's "Video Game" and "Unique Business" TV ads created by Goodby, Silverstein & Partners, USA.
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5
"Nest Hello Doorbell | The Google Monster Summoner", "Nest Hello Doorbell | The Google Monster Summoner (How-to)", "Nest Audio | The Google Boo Broadcaster (How-to)", "Chromecast with Google TV | The Google Scream Streamer (How-to)", "Nest Audio | The Google House Haunter" and "Nest Audio | The Google House Haunter (How-to)" from Google Nest's #HalloweenAtHome content marketing TV ad series created by Swift, USA.
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6
Amazon Alexa's "Ironing" and "Opera" TV ads created by Droga5 UK.
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7
RepresentUs's "Kim" and "Vladimir" TV ads made by Mischief, USA.
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8
Volvo's "A Million More" public interest ad created by Forsman & Bodenfors, Sweden.
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9
The "New Guy" and "Nana" TV ads from Etsy's Gift like you mean it TV ad series created by 72andSunny, USA. [The videos below first uploaded by Etsy, 28 and 29 October 2020]
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10
The "Everything We're Doing" and "Cleaning" TV ads from UP Express' Safety Never Stops TV ad series created by BBDO Canada.
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11
The "Build the Vote 2020" TV ad for Rock the Vote's Build the Vote project created with Sid Lee.
Rock the Vote explains: "Rock the Vote, the non-partisan, non-profit who for 30 years has been building the political power of young people, announced a new initiative, Build the Vote, which will see the organization dive into the world of Minecraft for the first time to engage both young first-time voters and future voters on the election process. On October 26th, Rock The Vote opened voting houses in Minecraft to allow young Americans to learn how to vote and experience voting for the first time. The players don’t vote for the candidates but on 10 of the most important issues driving the current political conversation.
"Until October 30th, the Minecraft world will simulate many of the same steps voters in real life go through, from registering to casting a ballot. The organization partnered with creative ally Sid Lee to develop this experience, which is all part of Rock the Vote’s continued effort to reach and educate young Americans on the voting process and the importance of being an active participant in our democracy.
"Going into an environment, like Minecraft, where so many young Americans are, provides an ideal opportunity for Rock the Vote to allow those under 18 to experience the process of voting and to remind those who can vote for the first time how to cast their ballot leading up to Election Day.
"To reach as many future voters as possible, the Build the Vote voting house is available to players on the Build the Vote server but also on other popular Minecraft servers among the younger generations."
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12
BeeLoved's BeeLoved Art integrated cause marketing design/art project (the project's TV ad below) created with Hop-Hop Illustrations, Warsaw.
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13
WorkSafe New Zealand's 90-second "You can sense it. You can stop it." TV ad created by FCB New Zealand.
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14
One Medical's "You're Freaking Us Out" TV ad created for the Halloween season by Goodby, Silverstein & Partners, USA.
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15
Lilly Singh's "Make a Clean Break" digital marketing video ad for Lightlife.
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16
Fifth Third Bank's BuyNow Blocker project (its "Buy Now Blocker" TV ad below) created with Pereira O'Dell, USA.
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17
Uber Eats and Burger King Chile's The Referendum Whopper marketing promotion, direct marketing and cause marketing project and its "The Referendum Whopper" TV ad created with Wolf BCPP, Chile.
Wolf BCPP's press release states: "This Sunday [October 25], Chile will be involved in a historic process, a referendum to decide if the country changes or not its constitution, written during the dictatorship of Augusto Pinochet back in the '80s.
"Considering the fact this political process will move a critical mass of people during the pandemic, the government has tightened the measures to prevent contagion and among these is that each voter must carry their own personal blue pen that will be non-transferable.
"In this scenario, Burger King has decided to partner with Uber Eats in order to create and release a meal combo that will exist only during Saturday 24th, The Referendum Whopper, which will include a free blue pen to express yourself, your way, at the polls."
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18
"Gabriel's Voice", from Reel Start's Give New Voices a Voice TV ad series created by FUSE, Canada.
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19
Ubisoft's Watch Dogs series' 5:56-minute "Watch Dogs Legion: Co-Op 101 Classroom" content marketing video ad created by Funworks, USA. The ad features actors Jon Glaser and Beth Dover.
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20
"Texting Bears", "Texting Octopus" and "Texting Pelican" from Canadian Automobile Association's It only takes a second to be distracted TV ad series created by One Twenty Three West, Canada.
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21
Zulily's "Dear Mrs. Claus" TV ad created by BSSP, USA.
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22
The Me Too movement's Me Too. Act Too. project (its "'me too.' Act Too" digital ad below) created with Foote, Cone & Belding Canada.
Acttoo.metoomvmt.org described the project thus:
"On the heels of the 3-year anniversary of the #MeToo viral movement, FCB/SIX worked with #metoo founder Tarana Burke to launch Act Too, a crowd-sourced blockchain-powered platform that encourages people to take action to end sexual violence.
"It’s the first time blockchain has been used to drive activism and will be the centerpiece for the movement to launch the next stage of its evolution. The interactive platform is being promoted via paid media, a social influencers program featuring activists such as Alyssa Milano, and digital billboards in Times Square."
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23
Movistar's "Unforgettable Lights" experiential marketing film created by VLMY&R Chile.
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24
McDonald's UK's "The Gift" TV ad created by Leo Burnett UK.
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25
Apple iPhone's "iPhone 12 Pro - Make Movies Like the Movies" TV ad.
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26
American ad agency Humanaut's Humanaut Brand Roast self-promoting campaign (the campaign's TV/digital video ad below).
The agency's press release explains:
"Humanaut is known for creating humorous campaigns for clients that lampoon the serious tone of classic ad tropes such as public-service announcements. Its latest spot is a direct appeal to brands in which Founder/Chief Creative Director David Littlejohn uses this parody approach to announce the agency’s latest service offering: brand roasts.
"'An authentic brand is one that doesn’t take itself too seriously,' Littlejohn notes. As he begins his plea to brand managers, he then tells how Humanaut is bringing honesty to a whole new level. 'The comedy roast once reserved for celebrities is now available for your brand.'
"But it is no joke—it’s an actual service designed as a win-win for brands seeking brutally honest consumer insights and comedians who are suffering greatly as live venues have closed because of the COVID-19 pandemic. Humanaut is working with a pool of NYC standup comics who will mercilessly roast each brand. The agency will then create a sizzle video of the best material to share with the client and turn the comedians’ sick burns and insults into actionable marketing insights. The cost is $15,000."
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27
Jake's House's "ASD - I Got You Babe" music video for its ASD Band public service project launched through Edelman, Canada.
Jake's House's and Edelman's press release states:
"Given autism can be a very isolating condition, we decided to use the universal power of music to bring the community together. We formed a band and named it ASD (for autism spectrum disorder) and it features five very talented performers all on the autism spectrum. In honour of Canadian Autism Awareness Month, the band recorded cover versions of classic pop songs ('I Got You Babe', 'Stitches' and 'Ain’t No Mountain High Enough') at famed Metalworks Studios with the songs being released throughout October on all music streaming platforms (Spotify, Apple Music, etc.).
"To celebrate the release of 'I Got You Babe', we created a music video. To make the experience as inclusionary as possible, we invited individuals on the spectrum from around the world to perform along to the songs and we received submissions from 11 different countries. Everyone featured in the video were made official members of the band. We also launched a merch site, featuring the band’s logo which was co-created by a non-verbal autistic graphic designer from the U.K."
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28
Stand By Your Mail's "A Postal Service Creed for 2020" public interest and cause marketing digital ad created with Ogilvy, USA.
Stand By Your Mail's press release explains:
"Stand By Your Mail, a grassroots initiative to help save the U.S. Post Office (USPS), and Ogilvy, have launched a new video to recognize the critical importance of the USPS during a time when politicians are attempting to privatize it. The powerful piece takes inspiration from the iconic Post Office Creed ("Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds') and re-imagines it to reflect the issues the institution is currently facing – from new budget threats and a pandemic to the politicizing of the Postal Service during an election year. The voices of different Americans, representing the nation as a whole, provide voiceover of the different obstacles facing the USPS, illustrating how omnipresent the challenges have become for those working to deliver America’s mail. The bottom line: nothing can or should stop the mail, especially not today."
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29
Michael Hill Jeweller's "It truly is the thought that counts" TV ad created by CHE Proximity, Australia.
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30
Balenciaga's self-created "Summer 21 Pre-Collection" content marketing ad.
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31
Operation Smile's "A Road to a Smile" TV ad created by BBDO Thailand.
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32
Deutsche Welle’s "Insomnia" TV ad created with Nylon Film, Germany.
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33
Häagen-Dazs’ Trojan Peas promo (the promo's "Trojan Peas" TV ad below) created with Thinkerbell, Australia.
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34
The Salvation Army's Angel Tree Program (and notably the program's "Invisible Help" TV ad below) realized through Wunderman Thompson Portugal.
The program's press release states:
"Every Christmas there are children who do not receive gifts because their families are struggling financially and cannot afford the expense. The Salvation Army’s Angel Tree Program (tries) to ensure that these children have a wonderful holiday season with their families.
"The Salvation Army (matches) group and individual sponsors (with) local children in need. Sponsors simply register and then Salvation Army (sends) them a wishlist (from) their specific 'Angels'.
"The gifts kids receive came from those anonymous people or organizations. The process is built to maintain (parents’) dignity and let them give a gift directly to their children. Those gifts are often the only ones (those children will) receive on Christmas."
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35
Partnership For A Trump-Free America's "Make America Decent Again" TV ad created with Nigel & Co., USA.
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36
TV 2 Denmark's self-created "Zombie" and "Blaffer (The Hitcher, or The Weather Man)" TV ads for the Halloween season. The hitcher in the second TV ad is TV 2's weather man Peter Tanev.
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37
Laithwaite's Wine's "Get that wine cellar feeling" TV ad created by Rapp, UK.
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38
James Joyce Gin's "The Celebration" TV ad for the Halloween season.
James Joyce Gins explains:
"For James Joyce fans, the ad is filled with subtle nods to the author’s works, something the brand itself also carries throughout its award-winning product and packaging design. The hints of Aegean blue in the room are a nod to the first edition dust cover of ‘Ulysses’ (and the brand’s packaging from which also draws on this inspiration). The building itself is based on the one inhabited by Joyce’s great aunts which was also the setting for ‘The Dead’. The oranges dotted about the room are a nod to those eaten at the meal in ‘The Dead’ as well as the orange and clove botanicals in the gin. The cast itself even has nods to the work, with actor Philem Drew narrating the voiceover. Known for My Left Foot (1989), King Arthur (2004) and The Commitments (1991), Philem is the son of the Irish folk singer Ronnie Drew, one of the founders of Irish folk band The Dubliners."
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39
To add to its flurry of cause marketing efforts, Burger King Colombia released this month its "Crowns and Tiaras" International Coming Out Day (October 11) TV ad created by Fantástica.
The words near the end of the ad translate to: "QUEERS, HERE THERE ARE NOT ONLY KINGS / NOW WE NOT ONLY HAVE CROWNS, / WE ALSO HAVE TIARAS / CELEBRATE YOUR CHOICE ON OCTOBER 11".
Fantástica's press release explains that "Within the framework of the international day to come out of the closet, Burger King Colombia - led by the independent agency Fantástica - invited its users to be whatever they want to be, adding to their traditional king crown, a tiara for queens.
"October 11 is the international day of coming out of the closet, a date that means a lot in the fight for the rights of the LGBTI community, since the most basic form of activism is to live sexuality openly before family, friends and the world in general.
"In this context, Burger King Colombia and Fantástica created a campaign that adds to the popular king's crown, a tiara for queens, under the premise: At Burger King you can be who you want to be."
The joint comment of Fantástica's Daniel Bermudez (founder / Creative VP) and Alejandro Gómez (DG) states: "In Colombia it is still not easy to live your sexuality openly, we still have prejudices, defects and fears among each other. We still need to advance on this issue as a society and the fact that a brand dares to be part of these conversations makes us awaken debates that today are very necessary. Brands must speak and be part of the uncomfortable, but necessary conversations."
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40
Morris Garages' "The Selfless Car" TV ad created by Cheil, India.
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41
"The Racist Dinosaur", the animated TV ad for Create Not Hate's The Racist Dinosaur / Racism is Ridiculous integrated marketing public interest ad campaign.
The TV ad was created by Red Brick Road with Create Not Hate, USA.
Idea creators/co-directors, Jet Harris & Le’vaughn Smith (Merton Council Youth Program). Creative directors, Trevor Robinson OBE (Create Not Hate & Quiet Storm) and Matt Davis (Red Brick Road).
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42
Colgate Malaysia's "#SmileStrongBersama" TV ad created by Ogilvy Malaysia.
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43
Gone2shit.org's "Gone2Shit Toilet Paper" TV ad created by MullenLowe U.S.
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44
The nine videos of vote.org's Abe and Trump Being Frank TV ad series realized by the O Positive production company.
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45
Theraflu's "Faces" 30-second TV ad created by Saatchi & Saatchi, UK.
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46
Oreo's "Proud Parent" TV ad created by 360i, USA.
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47
Barbie's "Barbie and Nikki Discuss Racism" vlog-cum-digital ad.
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48
Chicken Tonight's "Terry Stinger" TV ad created by MullenLowe Alfred, Netherlands.
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49
Walk Free's "Behind the Door", "Get Ready", and "Unbox" TV ads created by Leo Burnett Australia.
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50
14 Hands Winery's "Moon Howl" TV ad created by Team One, USA.
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51
Black&Blaze's "Vote for enjoyable silence" TV ad created by Inhalt und Form, Switzerland.
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52
The videos of LG's Wear Love More three-episode content marketing campaign created with HS Ad, United Arab Emirates.
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53
The Climate Reality Project Brasil's "The Refugee Tree" TV ad created by Africa, Brazil.
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