AD PICKS OF THE MONTH
diskurso art magazine's
September 2020 TV Ads and other Video-utilizing Campaigns of the Month
Published September 19, 2020
1
Doritos' "Wasabi" ad for the Brazil market. According to BBDO Brazil, "The century-old ingredient of Japanese cuisine inspires the new ad campaign almost fully designed in the Japanese language, created by AlmapBBDO and produced by The Youth. Everything from the visuals, to the movie, to the actions conceived specially for the launch, is a reference to elements in Japan’s pop culture, which take on a good-humored, light-hearted twist. There is virtually no Portuguese word to be found in any spot for the campaign. The purpose is to look as though it was made in Japan, in a display of New Doritos’ originality." [Video uploaded by Doritos Brasil, 19 September 2020]
2
Kreepy Krauly's "My Kreepy Teacher" content marketing ad parodying the South African documentary film My Octopus Teacher. Made by Retroviral, South Africa. [Video uploaded by Retroviral, 22 September 2020]
3
TFO's "The Echo" content marketing ad, made by TBWA Canada, conveying the channel's "new purpose centered on its commitment to diversity and inclusion". [Video uploaded by TFO, 26 August 2020]
4
Rio Heavy Flow Sanitary Pads' "Raaga" ad by Schbang, India. [Uploaded by The Rio Pads, 4 September 2020]
5
Unison Trade Union's "No Going Back to Normal" ad made by Krow, UK. [Uploaded by UNISON, 14 September 2020]
6
RTÉ News' self-made "The Truth Matters" ad. [Uploaded by RTÉ - IRELAND’S NATIONAL PUBLIC SERVICE MEDIA, 17 September 2020]
7
Huuto's "Have Mercy on Our Planet" ad by Bob the Robot, Finland. [Uploaded by Ads Store, 10 September 2020]
8
Lg2 of Canada's video ad for Societe de l'assurance automobile du Quebec's Living Radars public interest project
9
Saatchi & Saatchi Australia's video ad for The Royal Australian Mint's Made to make a difference public interest project. [Video uploaded by Ads Store, 6 September 2020]
10
AmeriCorps' new strategy video ad, titled "The Best of America", made by BrandPie, USA. [Video uploaded by AmeriCorps, 29 September 2020]
11
Leo Burnett Israel's video ad for Galil Mountain Winery's Drop of Goodness experiential retail marketing project. [Video uploaded by Leo Burnett Israel, 31 August 2020]
12
Butterfinger's "Butterfinger Investigators" content marketing ad made by Piro, USA.
13
Bolt's video ad for their Save your ears experiential retail marketing idea. Video made by BBDO Ukraine
14
PETA Germany's self-made "Break Free" public interest ad
15
upGrad's "#DontLickAssKickAss" ad made by The Womb, India. {First uploaded to YouTube by upGrad, 22 August 2020]
16
EDF's "Busy Doing Nothing" ad made by Havas UK. {Uploaded by Havas London, 21 September 2020]
18
Two video ads from the Transformation Stories content marketing ad series self-made by Fiverr. [Uploaded by Fiverr, 9 September 2020]
19
Ouigo's "Traffic Jam" ad made by Rosapark, France. [Uploaded by Ads Store, 10 September 2020]
20
Panera's "When Some Mac Loves Broccoli Cheddar" ad made by Goodby Silverstein & Partners, USA. [Video uploaded by Panera Bread, 16 September 2020]
21
Two videos from Uber Eats' Tonight I'll Be Eating series featuring actors Mark Hamill and Patrick Stewart. Made by Special Group, USA. [Uploaded by CBAustralia, 22 September 2020]
22
Mosaic of Canada's video ad for Reese Canada's The Outrageous Flying Snack Cupboard experiential retail marketing project. [Uploaded by Reese Canada, 16 September 2020]
23
Votelikeamadre.com's "#VoteLikeAMadre" public interest ad made by The Community, USA. [Uploaded by Vote Like a Madre, 1 September 2020]
24
Barilla's "The Italian art of turning tables into home" ad made by Publicis Italy. [Uploaded by Barilla, 21 September 2020]
25
Four video ads from National Trust for Places of Historical Interest or Natural Beauty's #EveryoneNeedsNature public interest ad series made by Wieden + Kennedy UK. [Uploaded by National Trust, 4 September 2020]
26
Operation Smile's "Shadow" ad made by Grey Peru.
27
Diesel's "Unforgettable Denim" ad and promo project of the same name created by Publicis Italy. [Uploaded by DIESEL, 23 September 2020]
28
Classico Pasta Sauce's "Late Shift" ad from the Family Is Who You Cook For series made by Johannes Leonardo, USA. [Uploaded in advance by Classico® Pasta Sauce, 19 August 2020]
29
Asda's "That's Asda Price" ad made by BBDO UK. [Uploaded by Asda, 2 September 2020]
30
Apple's self-made "It Already Does That" ad for the Apple Watch Series 6.
31
IKEA's "Product Pose Yoga" content marketing ad made by CHE Proximity, Australia. [Uploaded by IKEA Australia, 9 September 2020]
32
Goals of Care Coalition of New Jersey's self-made "A POLST Story Starring Michael Douglas and Danny DeVito" content marketing ad. [Uploaded by Goals of Care Coalition of New Jersey GOCCNJ, 1 September 2020]
33
BT's "Don't be a 'Pixelated Paula'" ad made by Saatchi & Saatchi, UK. [Uploaded by BT, 4 September 2020]
34
Bartle Bogle & Hegarty's video ad for Heinz's Silence the Rumble project. [Uploaded by Heinz UK, 16 September 2020]
35
Netflix's "One Story Away" ad made by AKQA, USA. [Uploaded by Netflix, 10 September 2020]
36
Three video ads from Macy's Wear What You Love Anywhere fall fashion video ad series made by BBDO, USA. [Uploaded by ReelChicago Reel360, 23 September 2020]
37
A video ad from alternative cultural channel Canvas' Sooner or later you'll watch Canvas video ad series made by Mutant, Belgium. [Uploaded by Ads Store, 6 September 2020]
38
DDB Ecuador's direct marketing video ad for El Universo's "My Own Story" project. According to the project/campaign description, "Reading helps to preserve the cognitive functions of people with Alzheimer's, that is why Diario El Universo decided to investigate and collect the most valuable memories of one of its oldest subscribers who suffers from this disease and turn them into news. For a month, Dora received her Diario El Universo with a page completely dedicated to her life. We made her own story part of her Alzheimer's treatment."
39
Yorkshire Tea's "The Social Distancing Teapot" ad made by Lucky Generals, UK. [Uploaded by Yorkshire Tea, 7 September 2020]
40
Apple iPhone's self-made "Over-sharing" ad.
41
Tata Tiscon's "The Build 3.0" ad from its The Build series made by Wunderman Thompson India. [Uploaded by Wunderman Thompson South Asia, 15 September 2020]
42
Zulu Alpha Kilo of Canada's long video ad for Goldfish Crackers' Feeding Imagination project.
43
IKEA's "Bottles" ad by Wieden + Kennedy China. [Uploaded by WK Shanghai, 8 September 2020]
44
Persil's "Real Change" ad made by MullenLowe UK. [Video uploaded by Miroslav Švec, 15 September 2020]
45
National Alliance on Mental Illness' self-made "Inside & Outwards" content marketing public interest short film. [Uploaded by NAMINYCMetro, 10 September 2020]
46
Citroën's Ami ❤️ Paris ad series made by BETC, France. [Uploaded by Citroën, 26 August to 11 September 2020]
47
Jupiler Pro League's "Keep racism out" public interest ad made by BBDO Belgium. [Uploaded by Pro League, 9 September 2020]